My daughter, the artist behind azolloza art, has been listening to small business marketing & strategy podcasts while feeding baby or when toddler naps. She tells me an artist, crafter, hobbyist or small business person needs a blog. She says people like to know who they’re buying from, and what they like and are like, and where they do their creating.
If I want to sell stuff, it seems I have to blog about what I’m making, and post photos of my messy “craft area”, and describe the wool / fibre / textile / paint / glue / paper / tapestry wool, cotton, silk etc that I’m working with.
I need to post to Instagram and Pinterest and Facebook and LinkedIn and Twitter and Etsy and GodKnowsWhereElse as well as selling via Felt and having this website that shows all my stuff in one place, and maybe individual websites for each of my art+craft things.
Apparently you want to know more about me than the things I’ve already shared: photographs, poetry, handcrafted greeting cards, knitted garments, tapestries, favourite quotes, resources about depression, and more. You want to know me better than you can by clicking the links to my other websites or following me up on social media.
Now, I do believe that “Marketing is Everything”.
And if this is what it takes, I’ll blog about what I’m doing, instead of getting on and doing it, and you can see photos of me sitting on the sofa knitting or doing tapestry.
At present I’m using a miscellany of yarns – wool, acrylic, blended, pink, mauve, scarlet, red, grey, green – to make a hat for sale at my daughter’s kids’ play centre fair. When it’s finished, you can see a photo. Work in progress? Nah, coz I don’t know how it will turn out. Best not to raise your expectations…
Here’s a photo of another work-in-progress, though. (It’s finished now, and doesn’t look anything like it appears it will, although it gets lots of compliments.)
I hope you’re enjoying my first blog on the topic of “what I’m working on”, and I hope even more you’ll buy some of it. And yes, here’s the link: www.felt.co.nz/shop/bronzart
But what I’d really like to know, dear prospective customer, is, “Why do you care?”